71
Fashion Jobs
L'OREAL GROUP
Multi-Brand Education Manager
Permanent · JOHANNESBURG
L'OREAL GROUP
E-Commerce Manager
Permanent · JOHANNESBURG
BEIERSDORF
Brand Manager
Permanent · DURBAN
G-STAR
Key Account Manager
Permanent · CAPE TOWN
ESTÉE LAUDER COMPANIES
Marketing & Sales Operations Manager (Sub Saharan Africa)
Permanent · JOHANNESBURG
ESTÉE LAUDER COMPANIES
Marketing & Sales Operations Manager (Sub Saharan Africa)
Permanent · JOHANNESBURG
PUMA
Payroll Administrator
Permanent · CAPE TOWN
ADIDAS
Senior Manager Sales: Shoe Channel - em South
Permanent · CAPE TOWN
ADIDAS
Senior HR Business Partner (6-Months Maternity Cover)
Permanent · CAPE TOWN
L'OREAL GROUP
Product Manager
Permanent · JOHANNESBURG
TREK
Country Manager
Permanent · SANDTON
L'OREAL GROUP
E-Commerce Key Account Manager
Permanent · JOHANNESBURG
ADIDAS
ic pp Data & Analytics Specialist - em
Permanent · CAPE TOWN
BEIERSDORF
Precision Marketing & Audience Specialist
Permanent · DURBAN
CLINIQUE
Clinique - Roamer - Edgars Eastgate, Gauteng - 40 Hours - Full-Time - Permanent
Permanent · JOHANNESBURG
PANDORA
Sales Assistant Ppt 96 Hours Balito
Permanent · DURBAN
L'OREAL GROUP
Data Analyst
Permanent · JOHANNESBURG
HTNK
High-End Fashion/Denim Designer
Permanent · JOHANNESBURG
H&M
Talent Acquisition Specialist
Permanent · CAPE TOWN
ADIDAS
Specialist Franchise Excellence - Ems Africa Export
Permanent · CAPE TOWN
LOVISA
Full Time Team Member | v&a Waterfront, Cape Town
Permanent · CAPE TOWN
LOVISA
Store Manager | v&a Waterfront, Cape Town
Permanent · CAPE TOWN
Published
Oct 4, 2019
Reading time
2 minutes
Download
Download the article
Print
Text size

Goat launches 'Try-On' AR technology

Published
Oct 4, 2019

Sneaker resale platform Goat is testing the waters of AR. 

The latest Try-On feature allows GOAT users to experience rare sneakers from wherever they are. - Goat


The marketplace launched on Wednesday “Try-On”, a new feature that allows users to virtually wear sneakers including a rare and rather pricey selection. 
 
Prior to the Try-On feature, the company launched a first-look at rare sneakers via augmented reality that allowed users to get up close and personal with rare and exclusive kicks. 

The latest Try-On feature allows users – some 20 million - to experience what some of the most highly coveted sneakers look like on their own feet, from wherever they are.
 
"Product innovation has always been an integral part of our business and after early success with our previous AR launches, we knew Try-On was something we had to offer our community," said Daishin Sugano, co-founder and CPO of Goat Group. 
 
"We're committed to sneaker culture and hope our new feature will elevate the experience of discovery for our community."
 
Brands featured on the app, founded in 2015, include Nike and Air Jordan styles, including rare Dunks, Air Force 1s and unreleased samples. 
 
Fans of the Dunk silhouette will find the Deftones, FLOM, Wu-Tang and Iron Maiden.
 
Meanwhile, Air Force 1 fans will find the Stash, Black Album, Head Automatica and Stash x Futura, while unreleased samples feature the Air Jordan 4 'Purple Travis Scott,' Air Jordan 3 'Fragment,' Air Jordan 4 'Undefeated' and Air Yeezy 1 'Glow in the Dark Tour.'
 
Earlier this year, NYC-based sports and footwear retailer Foot Locker Inc. made a strategic minority investment of $100 million in the platform, betting on synergies between the companies’ to ultimately offer customers exclusive experiences. 

Copyright © 2024 FashionNetwork.com All rights reserved.