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Fashion Jobs
PUMA
Content Manager E-Commerce
Permanent · Cape Town
L'OREAL GROUP
Rewards Manager
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L'OREAL GROUP
E-Commerce Key Account Manager
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L'OREAL GROUP
Medical Area Manager - Acd Gauteng
Permanent · Johannesburg
L'OREAL GROUP
Snr Product Manager
Permanent · Johannesburg
L'OREAL GROUP
Demand Planner
Permanent · Johannesburg
L'OREAL GROUP
Medical Area Manager
Permanent · Cape Town
PUMA
Senior Developer
Permanent · Cape Town
PUMA
Retail Allocator
Permanent · Cape Town
ESTÉE LAUDER
MAC, Estee Lauder And Clinique- Retail Manager - Edgars Brooklyn Mall, Gauteng - 40 Hours, Full Time, Permanent
Permanent · Johannesburg
ESTÉE LAUDER
MAC - Retail Artist - Truworths Midlands Mall, Kwazulu Natal - 124 Hours - Part-Time - Permanent
Permanent · Durban
ESTÉE LAUDER
Sales Assistant - Ppt Corporate Store, Cornubia
Permanent · Durban
ESTÉE LAUDER
Supervisor - Corporate Store, Cornubia - 40 Hours
Permanent · Durban
PUMA
Junior Footwear Developer
Permanent · Cape Town
ESTÉE LAUDER
MAC - Retail Manager - Edgars Ilanga Mall, Mpumalanga - 173 Hours, Full Time, Permanent
Permanent · Mbombela
ADIDAS
dc Ops & Transport Management Specialist Ems - Temporary Contract
Fixed-term · CAPE TOWN
AVON
Chemist
Permanent · JOHANNESBURG
ADIDAS
Permanent Part-Timer - Adidas FO - Centurion
Permanent · CAPE TOWN
ADIDAS
Retail Sales Associate - Adidas Sandton Halo
Permanent · CAPE TOWN
ADIDAS
Pos Operator - Adidas Sandton Halo 1
Permanent · JOHANNESBURG
ADIDAS
Retail Sales Associate - Adidas FO - Sable Square
Permanent · CAPE TOWN
ADIDAS
Deputy Store Manager - Adidas FO - Access Park
Permanent · CAPE TOWN
By
Reuters
Published
Mar 10, 2023
Reading time
2 minutes
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Gap sees weak sales as inflation-hit consumers rein in spending on apparel

By
Reuters
Published
Mar 10, 2023

Gap Inc on Thursday posted a bigger-than-expected fourth-quarter loss and forecast full-year sales below Wall Street estimates, signaling a slowdown in demand for its apparel as inflation-weary consumers curb discretionary spending.


Gap


Shares of the company fell about 8% in extended trading after the Banana Republic parent also forecast first-quarter sales below estimates.

With the Federal Reserve prepared to raise interest rates more than expected in an attempt to control inflation, consumers, especially at the lower- to mid-income rung, have turned more cautious and curbed spending on non-essential items.

The company's efforts to offer promotions and steeper discounts during the holiday quarter to get rid of excess inventory and spur demand further hurt its margins.

Gap also said the chief executive officer of Athleta, Mary Beth Laughton, was exiting the business effective immediately and a search is underway to find a new CEO for the brand.

The company is also seeing a slowdown in demand for casual and active wear as people returning to social occasions prefer more formal clothing. Sales at all of Gap's four brands were down in the reported quarter, with Athleta falling 1%.

While Old Navy, Gap's biggest brand has been struggling with outdated inventory, Chief Finance Officer Katrina O'Connell said Banana Republic had some holiday product misses including over-assorted sweaters and outerwear, with the gifting assortment not resonating with the consumer.

"We expect the next few quarters to be tough on Gap with a weaker economic backdrop than the previous two years and new management," CFRA Research analyst Zachary Warring said.

Gap expects first-quarter and annual gross margin expansion but Warring added this margin improvement is "nothing to get excited about."

The company expects fiscal 2023 net sales to decrease in the low- to mid-single digit range, compared with analysts' expectations of 1.64% rise, according to Refinitiv IBES data.

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