71
Fashion Jobs
L'OREAL GROUP
Multi-Brand Education Manager
Permanent · JOHANNESBURG
L'OREAL GROUP
E-Commerce Manager
Permanent · JOHANNESBURG
BEIERSDORF
Brand Manager
Permanent · DURBAN
G-STAR
Key Account Manager
Permanent · CAPE TOWN
ESTÉE LAUDER COMPANIES
Marketing & Sales Operations Manager (Sub Saharan Africa)
Permanent · JOHANNESBURG
ESTÉE LAUDER COMPANIES
Marketing & Sales Operations Manager (Sub Saharan Africa)
Permanent · JOHANNESBURG
PUMA
Payroll Administrator
Permanent · CAPE TOWN
ADIDAS
Senior Manager Sales: Shoe Channel - em South
Permanent · CAPE TOWN
ADIDAS
Senior HR Business Partner (6-Months Maternity Cover)
Permanent · CAPE TOWN
L'OREAL GROUP
Product Manager
Permanent · JOHANNESBURG
TREK
Country Manager
Permanent · SANDTON
L'OREAL GROUP
E-Commerce Key Account Manager
Permanent · JOHANNESBURG
ADIDAS
ic pp Data & Analytics Specialist - em
Permanent · CAPE TOWN
BEIERSDORF
Precision Marketing & Audience Specialist
Permanent · DURBAN
CLINIQUE
Clinique - Roamer - Edgars Eastgate, Gauteng - 40 Hours - Full-Time - Permanent
Permanent · JOHANNESBURG
PANDORA
Sales Assistant Ppt 96 Hours Balito
Permanent · DURBAN
L'OREAL GROUP
Data Analyst
Permanent · JOHANNESBURG
HTNK
High-End Fashion/Denim Designer
Permanent · JOHANNESBURG
H&M
Talent Acquisition Specialist
Permanent · CAPE TOWN
ADIDAS
Specialist Franchise Excellence - Ems Africa Export
Permanent · CAPE TOWN
LOVISA
Full Time Team Member | v&a Waterfront, Cape Town
Permanent · CAPE TOWN
LOVISA
Store Manager | v&a Waterfront, Cape Town
Permanent · CAPE TOWN
By
Reuters
Published
Dec 2, 2015
Reading time
2 minutes
Download
Download the article
Print
Text size

French ski maker Rossignol to push into fashion

By
Reuters
Published
Dec 2, 2015

French ski maker Rossignol has hired a former Pierre Balmain executive to direct its push into fashion clothing with plans to open six boutiques in the Alps and take part in Milan Fashion Week.

Rossignol will be rivalling luxury down jacket maker Moncler , one of Italy's biggest success stories which built its business on a growing appetite for chic outdoor wear, as well as Finnish company Amer Sport's Arcteryx.

Rossignol après-ski Rossignol - Rossignol


But while jackets will be among Rossignol's flagship products the company also plans to develop a broader range of skiing, après-ski and urban clothing collections, Alessandro Locatelli, who joined Rossignol this year, told Reuters in an interview.

"I would like the brand to express the fusion of technology with elegance," said Locatelli, who ran fashion brand Pierre Balmain's Hong Kong operations and before that fashion licence businesses at Italy's Itierre, such as Just Cavalli and C'N'C Costume National.

Following years of weak demand, Rossignol returned to profit in 2010 after cutting jobs and rationalising production facilities and product lines. Expanding its clothing business would reduce its dependence on the winter season and tap a market which is growing rapidly as more people venture out of cities to spend time in nature.

One of the world's biggest and oldest ski brands, Rossignol aims to increase the portion of revenue it earns from ski wear significantly from 10 percent currently, Locatelli said. Total sales amounted to 241 million euros ($256 million) in its last financial year ended March 31.

Last month Locatelli opened an office for newly created unit Rossignol Apparel in Milan's chic Corso Venezia, where many luxury and fashion brands have offices and shops.

He said Rossignol would be revamping its boutique in Chamonix and opening shops in Megeve, Courmayer, Cortina d'Ampezzo, Crans Montana and St Moritz over the next few months.

Rossignol is controlled by private equity firm Altor, which financed the turnaround of Norwegian clothing brand Helly Hansen. Private equity firm Sandbridge Capital took a minority stake in Rossignol last year to fund its expansion in clothing.

Sandbridge has stakes in fashion brands Derek Lam, Top Shop, Tamara Mellon and Karl Lagerfeld, and counts Tommy Hilfiger and former Gucci head Domenico De Sole among its advisers.

$1 = 0.9422 euros


 

© Thomson Reuters 2024 All rights reserved.