Footasylum plans London flagship as women's product booms

By

Nigel TAYLOR

Published
Apr 11, 2023

Footasylum is pushing ahead with a series of planned store openings this year. Add to that store upsizes across the UK and its going to be a busy time for the UK fashion streetwear and sportswear retailer.

Driven by the “continuing strength of its branded streetwear offering, and in particular by a notable increase in demand for womenswear”, the first  confirmed opening is taking place in Watford, Hertfordshire, in Q3. 

The 6,000 sq ft store is to be located in the Harlequin shopping centre and will bring Footasylum’s total number of stores to 60. Other store openings will be announced in due course, “and include plans for a high-profile site in Central London”.

The company is also upsizing a number of its existing sites. These include Westfield Stratford City, Leeds White Rose and Lakeside Shopping Centre in Essex. When completed, all will be “significantly bigger" and provide a comprehensive menswear, junior and womenswear offer.

These new plans follow the opening of a new Footasylum store in Cheshunt, Hertfordshire in December, which was the company’s first new addition since April 2021 and its first under the ownership of Aurelius Group, which acquired Footasylum last August.

Barry Bown, Executive Chairman and CEO of Footasylum, said: “We have exciting plans to develop even bigger and better stores to cater for the growing demand for our brands. Our expansion plans will help ensure that our extensive product offering is given greater prominence and availability across the UK.”