71
Fashion Jobs
L'OREAL GROUP
Multi-Brand Education Manager
Permanent · JOHANNESBURG
L'OREAL GROUP
E-Commerce Manager
Permanent · JOHANNESBURG
BEIERSDORF
Brand Manager
Permanent · DURBAN
G-STAR
Key Account Manager
Permanent · CAPE TOWN
ESTÉE LAUDER COMPANIES
Marketing & Sales Operations Manager (Sub Saharan Africa)
Permanent · JOHANNESBURG
ESTÉE LAUDER COMPANIES
Marketing & Sales Operations Manager (Sub Saharan Africa)
Permanent · JOHANNESBURG
PUMA
Payroll Administrator
Permanent · CAPE TOWN
ADIDAS
Senior Manager Sales: Shoe Channel - em South
Permanent · CAPE TOWN
ADIDAS
Senior HR Business Partner (6-Months Maternity Cover)
Permanent · CAPE TOWN
L'OREAL GROUP
Product Manager
Permanent · JOHANNESBURG
TREK
Country Manager
Permanent · SANDTON
L'OREAL GROUP
E-Commerce Key Account Manager
Permanent · JOHANNESBURG
ADIDAS
ic pp Data & Analytics Specialist - em
Permanent · CAPE TOWN
BEIERSDORF
Precision Marketing & Audience Specialist
Permanent · DURBAN
CLINIQUE
Clinique - Roamer - Edgars Eastgate, Gauteng - 40 Hours - Full-Time - Permanent
Permanent · JOHANNESBURG
PANDORA
Sales Assistant Ppt 96 Hours Balito
Permanent · DURBAN
L'OREAL GROUP
Data Analyst
Permanent · JOHANNESBURG
HTNK
High-End Fashion/Denim Designer
Permanent · JOHANNESBURG
H&M
Talent Acquisition Specialist
Permanent · CAPE TOWN
ADIDAS
Specialist Franchise Excellence - Ems Africa Export
Permanent · CAPE TOWN
LOVISA
Full Time Team Member | v&a Waterfront, Cape Town
Permanent · CAPE TOWN
LOVISA
Store Manager | v&a Waterfront, Cape Town
Permanent · CAPE TOWN
Published
Sep 7, 2022
Reading time
2 minutes
Download
Download the article
Print
Text size

Flannels AW22 campaign pays homage to Northern Soul

Published
Sep 7, 2022

High-end fashion retailer Flannels has unveiled its autumn/winter 22 campaign. Inspired by the “deep-rooted connection between fashion and music”, it’s called ‘Welcome To New Luxury’ and is described as a “modern day homage to an iconic British subculture movement”.


Flannels A/W22 campaign


For the AW22 season, Flannels “weaves a dynamic visual story that merges its heritage and a clear vision of the youth culture of today”. 

Each image “comes alive with a purity of movement and freedom of expression to convey the attitude of Northern Soul through a fresh lens”, interpreted by choreographer Paul Sadot. 

The campaign transports us to a scene reminiscent of a Northern Soul dancehall, featuring a group of dancers “free-flowing in movement, captured in a deconstructed set of moody colour-block walls, parquet flooring and surrounding speakers”. 



Photography team Crowns & Owls put a directional spin on classic documentation of the Northern club scene through intimate spotlights on individual cast members “lost in the moment of pure elation that can be found on the dancefloor”. 

Flannels also said the new season “brings together its international vanguard of brands redefining luxury for this joyful representation of the best of the AW22 collections” with stand-out looks from Prada and Loewe to Saul Nash and Amiri

Joseph Prince, head of Luxury Campaigns for Flannels, said: “This is a gear change for Flannels, pushing our New Luxury offering forward while reinventing traditional mindsets with a new generation of talent and creators. 

“This campaign celebrates our collaboration with leading lights in industry; from established names such as choreographer Paul Sadot, Crowns & Owls a trio of creatively explosive minds to MOX, a creative agency at the vanguard of youth culture disrupting luxury as we know it. With each campaign we build on elevating the everyday, celebrating bold originality and setting a strong foundation for the Flannels future of luxury retail.” 

Copyright © 2024 FashionNetwork.com All rights reserved.