Filippa K opens Amsterdam flagship
Filippa K has opened a new store in Amsterdam on PC Hooftstraat 125, with the company saying its “serves as the latest chapter in the house’s ongoing transformation, as Creative Director Liisa Kessler explores dualities within a single retail space”.
The new store follows the company transforming its flagship in Helsinki last year on which it worked with architecture firm Profan on a new store design concept for the label.
Profan has worked with Kessler and the brand team on the new Dutch location too, continuing the overall style seen in the flagship.
Key to the new store is the icy blue hue, “evoking the misty Nordic landscapes that inspired Kessler’s first image campaign for the house [and] explored the tradition of ice bathing in northern Sweden”. The signature colour appears on its clay-based flooring and is created through a pigment dye process.
Adding to this are clothing rails in chrome that “feature subtle distortions in their form, as if they were reflections in a pool of water”. This theme is also continued through shelving and tables complete with mirrored tops.
There are also vintage accents complemented by a series of commissioned works from “a constellation of collaborators, from artists to designers and artisans”.
At the rear of the ground floor, for instance, within the changing room space is a series of tapestries made from leftover yarns from past Filippa K collections. Created by Micael de Leeuw – a Swedish artist.
The space is split across two floors. The ground floor houses Filippa K’s womenswear collection and core pieces, while menswear and core products are upstairs, as well as a terrace overlooking a small garden.
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