Dotte kidswear marketplace adds first app

By

Nigel TAYLOR

Published
Nov 11, 2022

Dotte, the UK’s first kidswear resale marketplace, has launched an app for the first time as it continues its “mission to provide a full circle remedy to the fastest area of fashion”.

The two-year-old business has become the quickest-growing peer-to-peer marketplace dedicated to kids’ fashion, where parents can buy, sell, donate and recycle their outgrown children's clothing.

And the app launch comes as Dotte also introduces a new brand image “that's set to expand the brand's service offering even further and make it easier for their community to resell, donate & recycle”. 

There are also new features such as the introduction of a genderless search tool. 

The company said that while adult consumer fast fashion behaviour is driven by the desire of wanting something new, the kidswear market has always been driven by the need for new clothes that they outgrow. 

And, with children's clothes having an average of two-to-three months’ wear and kinds getting through around 280 clothing items before their second birthday, it's no surprise the company said the “global resale market is set to be twice as big as fast fashion by 2030”.