MADRID, 7 - If you're one of those people who knows what it means to be flicking through a fashion magazine and suddenly coming across an amazing pair of shoes and, therefore, spending all day searching the Internet to find those wonderful pair of red platforms without luck, then Upper Street is for you.

www.upperstreet.com

Upper Street is the solution to your dilemma. Simply login to the site and in just seven steps start designing your own shoes in your own style. In addition, the new site is not at all like those that exist already.

We all know too well the 'design your own shoe' sites which offer us an unfortunate choice of out-of-date orthopedic shoes. But no, Upper Street is different. This page is modest and has a tasteful selection of platforms, heels of a thousand different shapes in unique styles. There is also a varied range of colours and fabrics.

You can purchase your first pair of self-designed shoes at a price of 180 pounds. Yes, a bit on the pricey side, but it is nearly impossible to find anything that is handmade and made to measure for cheaper.