×
49
Fashion Jobs
PUMA
Content Manager E-Commerce
Permanent · Cape Town
L'OREAL GROUP
Rewards Manager
Permanent · Johannesburg
L'OREAL GROUP
E-Commerce Key Account Manager
Permanent · Johannesburg
L'OREAL GROUP
Medical Area Manager - Acd Gauteng
Permanent · Johannesburg
L'OREAL GROUP
Snr Product Manager
Permanent · Johannesburg
L'OREAL GROUP
Demand Planner
Permanent · Johannesburg
L'OREAL GROUP
Medical Area Manager
Permanent · Cape Town
PUMA
Senior Developer
Permanent · Cape Town
PUMA
Retail Allocator
Permanent · Cape Town
ESTÉE LAUDER
MAC, Estee Lauder And Clinique- Retail Manager - Edgars Brooklyn Mall, Gauteng - 40 Hours, Full Time, Permanent
Permanent · Johannesburg
ESTÉE LAUDER
MAC - Retail Artist - Truworths Midlands Mall, Kwazulu Natal - 124 Hours - Part-Time - Permanent
Permanent · Durban
ESTÉE LAUDER
Sales Assistant - Ppt Corporate Store, Cornubia
Permanent · Durban
ESTÉE LAUDER
Supervisor - Corporate Store, Cornubia - 40 Hours
Permanent · Durban
PUMA
Junior Footwear Developer
Permanent · Cape Town
ESTÉE LAUDER
MAC - Retail Manager - Edgars Ilanga Mall, Mpumalanga - 173 Hours, Full Time, Permanent
Permanent · Mbombela
ADIDAS
dc Ops & Transport Management Specialist Ems - Temporary Contract
Fixed-term · CAPE TOWN
AVON
Chemist
Permanent · JOHANNESBURG
ADIDAS
Permanent Part-Timer - Adidas FO - Centurion
Permanent · CAPE TOWN
ADIDAS
Retail Sales Associate - Adidas Sandton Halo
Permanent · CAPE TOWN
ADIDAS
Pos Operator - Adidas Sandton Halo 1
Permanent · JOHANNESBURG
ADIDAS
Retail Sales Associate - Adidas FO - Sable Square
Permanent · CAPE TOWN
ADIDAS
Deputy Store Manager - Adidas FO - Access Park
Permanent · CAPE TOWN
Published
Mar 31, 2023
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Denmark's Wheat launches exclusively with thelittleloop

Published
Mar 31, 2023

In a UK first, Danish kidswear brand Wheat has launched exclusively in Britain via clothing rental platform thelittleloop, “bringing a new level of style and sustainability to the children's clothing market for parents in the UK”.


Wheat



The agreement sees thelittleloop offering three membership plans that include insurance and full laundering, allowing users to swap the clothes at will for new sizes or new seasons. Ranging in price from £18 to £36 per month.

Wheat offers a range of clothing for children aged 0-12 years, including playful prints, vibrant colours, and durable materials tailored for active kids.

The decision to launch on a rental platform in the UK fits neatly into the brand’s ethos to reduce its environmental impact and promote a circular economy. This means it can extend the life of its garments and reduce waste while also providing a more affordable option for parents “who may want to avoid investing in expensive clothing that their children will quickly outgrow”.

Wheat says all its clothing is made from sustainable materials, such as organic cotton and recycled polyester, produced in factories that prioritise ethical and fair working conditions, it noted.

Charlotte Morley, founder and CEO of thelittleloop, said: “This is the first time in the UK that a kidswear brand has launched exclusively on a rental platform. Our values around sustainability and protecting the future for our children are perfectly aligned, and we know our customers are going to love the clothes.”
 

Copyright © 2023 FashionNetwork.com All rights reserved.