Chiara Ferragni opens her first Parisian store

Chiara Ferragni finally has an address in Paris. The high-end label created by the Italian influencer, which launched in 2013, is located at the corner of rue de Poitou and rue Debelleyme, in the 3rd arrondissement. Found in the heart of the Marais, the shop replaces a store owned by the denim brand Closed.

The 30-square-metre shop is home to Chiara Ferragni's ready-to-wear, leather goods and shoe collections (the product that launched the brand). On the racks, high-end products are lined up: tracksuits embellished with rhinestones, white sneakers with patches and even a mini-line for kids, can all be found waiting to be tried on in a cabin hidden behind a wall and covered in glitter.

With the new store, where the white marble floor matches perfectly with the baby blue walls, Chiara Ferragni marks her third store opening worldwide. The first opened in Milan in July 2017, followed by a second location in Shanghai.

The brand, which has a strong presence in Asia, Italy and North America, is sold through 300 retailers worldwide.

In France, it has six, in Avignon, Aix-en-Provence, Courchevel and Cannes, in addition to the Bon Marché Rive Gauche in Paris and the Enzo Park multi-brand store.

The company has now added its own brand store, which was not officially inaugurated by "La Ferragni", as the Italians call her, an undisputed influencer queen with 15.4 million subscribers on Instagram. A surprisingly discreet opening for the queen of buzz.

Chiara Ferragni opens her first Parisian store

See also