British Fashion Council partners with Farfetch

By

Cajsa Lykke Carlson

Published
Apr 29, 2016

The British Fashion Council is partnering with fashion etailer Farfetch on its charitable initiative The Fashion Trust.

It was in 2011 that the BFC founded the Fashion Trust to help selected designers through giving them mentoring and financial awards. It was created and developed by co-chairs Tania Fares and Kim Hersov and the Founder Member Committee.

The collaboration with Farfetch was announced at a reception in London attended by the Fashion Trust, as well as industry influencers and ambassadors including Emilia Wickstead, Holly Fulton, Lulu Kennedy MBE, Mary Katrantzou, Nicholas Kirkwood, Susanne Tide-Frater, Tim Blanks and Yasmin Le Bon.

Farfetch CEO and founder José Neves said: ‘We are thrilled to be supporting the BFC Fashion Trust and to be raising awareness of the Trust’s work internationally. We hope that our team of experts across digital, e-commerce and global market expansion will prove invaluable to the designers we will be awarding grants to in May 2016.’

Caroline Rush CBE, commented: ‘It is particularly exciting for the BFC Fashion Trust to partner with Farfetch, a revolutionary e-commerce site that connects the best designer boutiques across the world. I truly believe that the next generation of designer businesses will really benefit from this partnership.’

Last year, nine designers received a Fashion Trust grant of £300,000 to be split between them. The recipients were David Koma, Emilia Wickstead, Holly Fulton, Marios Schwab, Mother of Pearl, palmer//harding, Prism, Sibling and Sophia Webster.

The BFC also just announced the recipients of another initiative to support and fund emerging designers, the BFC Education Foundation BA Scholarship.