Bestseller UK revamps London showroom to support digital growth

By

Nigel TAYLOR

Published
Sep 23, 2022

Bestseller UK has re-opened its revamped showroom in London’s Shoreditch to support the Danish fashion giant’s plan to accelerate digital sales growth.

The two-storey showroom on Fashion Street is described as a “stylish high-tech fashion hub” with its interior completely renovated and expanded to over 1770 sq m, more than double the previous size.

The building now features five new digital showrooms for brands including Jack & Jones, Vila, Vero Moda, Selected and Name It, “to play a pivotal role in presenting Bestseller’s collections to our partners across the UK”. 

Advanced digital technology for each showroom comes with high-definition touchscreens, allowing retail partners to match trends, styles and colours from digital collections and analytics. 

Customers can browse collections, then select and place orders from one seamless experience. “Digital sales mean fewer style cancellations and a minimises the use of physical sales samples”, it noted.

The company also said the showroom expansion is part of its “ambitious growth plans over the next five years”.

Country Manager Lee Davison added: “The time was right to provide an enhanced environment for our brands to showcase collections to our customers. We’re looking ahead to deliver the next stage of growth for our company.”