Barbie and NCLA Beauty launch Nineties-inspired makeup series

Barbie-themed cosmetics are trending once again, thanks to the launch of a new makeup collection by NCLA Beauty.

The LA-based vegan makeup label has teamed up with the toy giant Mattel on a nostalgic, 1990s-style 13-piece collection inspired by the iconic doll, as first reported by Hello Giggles.

Spanning nail polishes, lipsticks, jelly lip balms and nail wraps, the collection focuses on a fun color palette of vibrant pastel hues, and bright pink packaging. The products riff on Barbie's varied careers, with names such as ‘Ballerina Barbie' and ‘Barbie Beach Cruiser'. The nail wraps come in four different bold motifs, ranging from psychedelic prints to tropical designs, and all individual products in the limited-edition series are priced from $12 - $18.

The launch signals the second major Barbie beauty collaboration of 2018, following the release of retailer Sephora's Barbie collection back in March. Dubbed "Sephora Collection X Barbie," the 1980s-themed limited edition makeup kit comprised beauty essentials such as mascara, eyeliner and eyeshadow palettes, each presented in retro-style, cassette tape-inspired packaging.