Asos unveils new campaign with model Jazzelle Zanaughtti

By

Barbara Santamaria

Published
Sep 20, 2018

Online fashion destination Asos has unveiled has unveiled details of its latest marketing push, with a campaign that aims to encourage customers to explore every facet of their personal style.

The new Autumn/Winter 2018 campaign, created in-house and directed by South African director Terence Neale of Park Pictures, follows model-of-the-moment Jazzelle Zanaughtti as she transforms into a series of diverse personas and alter-egos which make up her unique personal style.

The campaign, titled ‘My Style is never done’, was developed together with the model, whose experiences are recalled in the characters which inspire her style.

Yale Varty, Marketing Director at Asos, commented, “We want this campaign to inspire our customers to explore everything that makes them, them – from the simple to the bold, and the fashion that enables it.”

The campaign will run for four weeks in the UK, US, France, Italy, Netherlands and Sweden with placements on the social media channels most used by millennials, including Facebook, Instagram, YouTube and Snapchat.