71
Fashion Jobs
L'OREAL GROUP
Multi-Brand Education Manager
Permanent · JOHANNESBURG
L'OREAL GROUP
E-Commerce Manager
Permanent · JOHANNESBURG
BEIERSDORF
Brand Manager
Permanent · DURBAN
G-STAR
Key Account Manager
Permanent · CAPE TOWN
ESTÉE LAUDER COMPANIES
Marketing & Sales Operations Manager (Sub Saharan Africa)
Permanent · JOHANNESBURG
ESTÉE LAUDER COMPANIES
Marketing & Sales Operations Manager (Sub Saharan Africa)
Permanent · JOHANNESBURG
PUMA
Payroll Administrator
Permanent · CAPE TOWN
ADIDAS
Senior Manager Sales: Shoe Channel - em South
Permanent · CAPE TOWN
ADIDAS
Senior HR Business Partner (6-Months Maternity Cover)
Permanent · CAPE TOWN
L'OREAL GROUP
Product Manager
Permanent · JOHANNESBURG
TREK
Country Manager
Permanent · SANDTON
L'OREAL GROUP
E-Commerce Key Account Manager
Permanent · JOHANNESBURG
ADIDAS
ic pp Data & Analytics Specialist - em
Permanent · CAPE TOWN
BEIERSDORF
Precision Marketing & Audience Specialist
Permanent · DURBAN
CLINIQUE
Clinique - Roamer - Edgars Eastgate, Gauteng - 40 Hours - Full-Time - Permanent
Permanent · JOHANNESBURG
PANDORA
Sales Assistant Ppt 96 Hours Balito
Permanent · DURBAN
L'OREAL GROUP
Data Analyst
Permanent · JOHANNESBURG
HTNK
High-End Fashion/Denim Designer
Permanent · JOHANNESBURG
H&M
Talent Acquisition Specialist
Permanent · CAPE TOWN
ADIDAS
Specialist Franchise Excellence - Ems Africa Export
Permanent · CAPE TOWN
LOVISA
Full Time Team Member | v&a Waterfront, Cape Town
Permanent · CAPE TOWN
LOVISA
Store Manager | v&a Waterfront, Cape Town
Permanent · CAPE TOWN
Published
Sep 7, 2018
Reading time
2 minutes
Download
Download the article
Print
Text size

Allbirds opens NYC flagship, reveals plans for further expansion

Published
Sep 7, 2018

San Francisco-based eco-friendly footwear company Allbirds opened its first New York flagship on Tuesday, a 4,800-square-foot store featuring an all new retail strategy ready to be rolled out in a flurry of new locations slated to open over the next year.
 

The interior of Allbirds' new SoHo flagship - Photo: Allbirds


Allbirds teamed up with design studio Partners & Spade to come up with the new retail concept for the flagship, located on SoHo’s Spring Street. The strategy aims to channel the philosophy behind the company’s shoes and was described in a press release from the brand as “intentionally un-designed, using natural materials, and comfortable.”
 
At its core, the concept aims to provide customers with an improved try-on experience, which feels “organic (in every sense of the word).”

The new strategy is also intended to be highly scalable and has already been incorporated into Allbirds’ updated SF flagship, located on Hotaling Alley, which also reopened on Tuesday.
 
This emphasis on scalability is very much intentional, as the brand, which was founded as an online business in 2016, has announced ambitious expansion plans for the coming months. Along with Chicago and Boston, where Allbirds has already signed leases on spaces, the brand has revealed projects to open locations in Los Angeles and Washington DC, with a further eight stores slated to launch in the US over the course of next year. The company has also indicated that it has plans to open two international locations.
 
Allbirds’ new NYC flagship is now open at 73 Spring Street, New York.

Copyright © 2024 FashionNetwork.com All rights reserved.