75
Fashion Jobs
ADIDAS
Senior Specialist Category Management - Training & Specialist Sports em South
Permanent · CAPE TOWN
ESTÉE LAUDER COMPANIES
Marketing & Sales Operations Manager (Sub Saharan Africa)
Permanent · JOHANNESBURG
ESTÉE LAUDER COMPANIES
Marketing & Sales Operations Manager (Sub Saharan Africa)
Permanent · JOHANNESBURG
ABBOTT
Snr Regulatory Affairs Portfolio Manager
Permanent · JOHANNESBURG
AVON
Supply Planner
Permanent · JOHANNESBURG
AVON
Supply Planner
Permanent · JOHANNESBURG
ADIDAS
Senior Manager Digital Activation - em South
Permanent · CAPE TOWN
ESTÉE LAUDER COMPANIES
Customer Supply Chain Manager
Permanent · JOHANNESBURG
BEIERSDORF
Senior Brand Manager, Eucerin
Permanent · DURBAN
ABBOTT
Demand Planner
Permanent · JOHANNESBURG
ABBOTT
Enterprise Solution Director Africa
Permanent · JOHANNESBURG
ABBOTT
Finance Controller – Ani South Africa
Permanent · JOHANNESBURG
ABBOTT
Brand Manager
Permanent · JOHANNESBURG
PROCTER&GAMBLE
Hybrid Sales Representative - Western Cape South Coast
Permanent · SANDTON
PROCTER&GAMBLE
Retail Sales Representative - Kzn South
Permanent · SANDTON
PROCTER&GAMBLE
Site Security Manager
Permanent · JOHANNESBURG
PROCTER&GAMBLE
Regulatory Affairs Associate Scientist
Permanent · SANDTON
PROCTER&GAMBLE
Senior Manager - Media Buyer
Permanent · SANDTON
PROCTER&GAMBLE
Hybrid Sales Representative - Eastern Cape
Permanent · SANDTON
PROCTER&GAMBLE
Purchasing Manager
Permanent · SANDTON
PROCTER&GAMBLE
Finance Manager
Permanent · SANDTON
PROCTER&GAMBLE
Brand Manager
Permanent · SANDTON
Published
May 6, 2021
Reading time
2 minutes
Download
Download the article
Print
Text size

Adwoa Aboah becomes 'global brand activist' for Rimmel London

Published
May 6, 2021

Make-up brand Rimmel London has named not a new brand ambassador but a “global activist” with model and mental health advocate Adwoa Aboah stepping up to the role.


Adwoa Aboah for Rimmel London



The company said that “celebrating bold individualism, Adwoa will be the face of major beauty campaigns and product launches throughout 2021 and beyond”. 

And it added that the brand and the model are “like-minded in advocating self-expression and believe in the freeing power of makeup, not to transform but to empower all wearers”.

Londoner Aboah has been modelling since she was 18, and landed her first Vogue cover at the age of 22, as well as starring in runway shows and campaigns for a raft of big-name fashion labels.

As Rimmel’s new activist, she joins a number of famous faces who’ve fronted the brand, including Kate Moss, Georgia May Jagger, Cara Delevingne and Rita Ora.  

Rimmel said among the reasons it selected her was that “she's so much more than just a striking face – her candidness and ability to inspire open discussion about mental health and feminist issues are what truly stand her apart”.

And it added that as a brand, it’s “entering a new era”. It said it has “always pushed the boundaries for its customers to dare to experiment and to be 'true to you’, [but] there is a renewed focus on celebrating and liberating bold individualists. As the new global brand activist, Adwoa embodies a strong sense of self, personal growth and the ability to push down barriers to open up conversation and this perfectly aligns with Rimmel London's ambition”.

Copyright © 2024 FashionNetwork.com All rights reserved.