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Fashion Jobs
L'OREAL GROUP
Medical Area Manager: Bloemfontein
Permanent · Durban
ADIDAS
vm Champion - Adidas Potchefstroom
Permanent · JOHANNESBURG
ESTÉE LAUDER
The Ordinary - Consultant - Edgars, Gauteng - 40 Hours, Full Time - Permanent
Permanent · Johannesburg
L'OREAL GROUP
Area Sales Manager Cpd
Permanent · Johannesburg
L'OREAL GROUP
Medical Area Manager: Bloemfontein
Permanent · Bloemfontein
L'OREAL GROUP
Senior Consumer Market Insights Project Manager
Permanent · Johannesburg
L'OREAL GROUP
E-Commerce Channel Manager
Permanent · Johannesburg
ESTÉE LAUDER
Finance Business Manager
Permanent · Johannesburg
LOVISA
Store Manager | Matlosana Mall, Klerksdorp
Permanent ·
LOVISA
Flexi Team Member | Matlosana Mall, Klerksdorp
Permanent ·
L'OREAL GROUP
Ssa Medical Directorate Intern
Internship · Johannesburg
L'OREAL GROUP
Multi-Brand Education Transformation Manager
Permanent · Johannesburg
ADIDAS
Order Book Fulfillment Specialist - Temporary Contract
Fixed-term · CAPE TOWN
ADIDAS
Trading & Implementation Specialist - Ems
Permanent · CAPE TOWN
ADIDAS
Permanent Part-Timer - Adidas Tubatse
Permanent · JOHANNESBURG
ADIDAS
Permanent Part-Timer - Adidas Retail Crossing
Permanent · JOHANNESBURG
ADIDAS
Permanent Part-Timer - Adidas Potchefstroom
Permanent · JOHANNESBURG
ADIDAS
Retail Sales Associate - Adidas Potchefstroom
Permanent · JOHANNESBURG
ADIDAS
Recruitment Partner
Permanent · CAPE TOWN
ADIDAS
Deputy Store Manager - Adidas Potchefstroom
Permanent · JOHANNESBURG
ADIDAS
Deputy Store Manager - Adidas Somerset West
Permanent · CAPE TOWN
ADIDAS
Store Manager - Adidas Potchefstroom
Permanent · JOHANNESBURG
By
Reuters
Published
Mar 29, 2023
Reading time
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Adidas retracts opposition to Black Lives Matter design

By
Reuters
Published
Mar 29, 2023

Sneaker giant Adidas on Wednesday reversed course 48 hours after asking the U.S. Trademark Office to reject a Black Lives Matter application for a trademark featuring three parallel stripes.



Adidas


Adidas told the office in a Monday filing that Black Lives Matter Global Network Foundation Inc's yellow-stripe design would create confusion with its own famous three-stripe mark. It sought to block the group's application to use the design on goods that the German sportswear maker also sells, such as shirts, hats and bags.

Adidas said in the filing that it has been using its logo since as early as 1952, and that it has acquired "international fame and tremendous public recognition."

However, on Wednesday the sportswear maker retracted its opposition. "Adidas will withdraw its opposition to the Black Lives Matter Global Network Foundation's trademark application as soon as possible," the company said in a statement, without giving a reason for the decision.

Adidas has filed over 90 lawsuits and signed more than 200 settlement agreements related to the three-stripe trademark since 2008, according to court documents from a lawsuit the company brought against designer Thom Browne's fashion house.

A jury in that case decided in January that Thom Browne's stripe patterns did not violate Adidas' trademark rights.

The Black Lives Matter Global Network Foundation is the most prominent entity in the decentralized Black Lives Matter movement, which arose a decade ago to protest police violence against Black people. The group applied for a federal trademark in November 2020 covering a yellow three-stripe design to use on a variety of products including clothing, publications, bags, bracelets and mugs.
 

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