71
Fashion Jobs
L'OREAL GROUP
Multi-Brand Education Manager
Permanent · JOHANNESBURG
L'OREAL GROUP
E-Commerce Manager
Permanent · JOHANNESBURG
BEIERSDORF
Brand Manager
Permanent · DURBAN
G-STAR
Key Account Manager
Permanent · CAPE TOWN
ESTÉE LAUDER COMPANIES
Marketing & Sales Operations Manager (Sub Saharan Africa)
Permanent · JOHANNESBURG
ESTÉE LAUDER COMPANIES
Marketing & Sales Operations Manager (Sub Saharan Africa)
Permanent · JOHANNESBURG
PUMA
Payroll Administrator
Permanent · CAPE TOWN
ADIDAS
Senior Manager Sales: Shoe Channel - em South
Permanent · CAPE TOWN
ADIDAS
Senior HR Business Partner (6-Months Maternity Cover)
Permanent · CAPE TOWN
L'OREAL GROUP
Product Manager
Permanent · JOHANNESBURG
TREK
Country Manager
Permanent · SANDTON
L'OREAL GROUP
E-Commerce Key Account Manager
Permanent · JOHANNESBURG
BEIERSDORF
Precision Marketing & Audience Specialist
Permanent · DURBAN
CLINIQUE
Clinique - Roamer - Edgars Eastgate, Gauteng - 40 Hours - Full-Time - Permanent
Permanent · JOHANNESBURG
PANDORA
Sales Assistant Ppt 96 Hours Balito
Permanent · DURBAN
L'OREAL GROUP
Data Analyst
Permanent · JOHANNESBURG
HTNK
High-End Fashion/Denim Designer
Permanent · JOHANNESBURG
H&M
Talent Acquisition Specialist
Permanent · CAPE TOWN
ADIDAS
Specialist Franchise Excellence - Ems Africa Export
Permanent · CAPE TOWN
LOVISA
Full Time Team Member | v&a Waterfront, Cape Town
Permanent · CAPE TOWN
LOVISA
Store Manager | v&a Waterfront, Cape Town
Permanent · CAPE TOWN
PANDORA
Sales Assistant Pavillion
Permanent · WESTVILLE
Published
Feb 15, 2023
Reading time
2 minutes
Download
Download the article
Print
Text size

Adidas launches sneaker design contest with UK, US, Europe and APAC retailers

Published
Feb 15, 2023

Now here’s a cup-winning sports tournament with a difference. Launched by Adidas, it’s called the Consortium Cup, “a first-of-its-kind” four-week-long footwear design tournament. 


Adidas



It features 16 of “the world’s most iconic sneaker stores” going head-to-head for the chance to be crowned champions. The stores are from the UK, US, mainland Europe and Asia.

Organised in a four-round knockout format, the tournament features retailers Overkill, Nice Kicks, Hanon, END., Xhibition, Footpatrol, Extra Butter, Bait, Commonwealth, BSTN, Kasina, HAL Studios, Politics, Carnival, Offspring, and Mita Sneakers, all competing in a series of “sneaker design-inspired challenges”.

Of course, each round centres on a particular Adidas style. The initial round of 16 focuses on the brand’s classic silhouettes, with the quarterfinal highlighting the Three Stripes’ basketball legacy, the semi-final exploring running innovation, followed by a “top-secret” finale. Adidas said “each round is set to take on a specific theme related to the brand’s storied heritage”. 

Every Thursday, from 16 February, the competition will open for 48 hours and everyone holding a ‘Confirmed’ account able to vote for their favourite designs directly in the app. The store receiving the most votes in each match-up will progress deeper into the tournament.

The winning shoe from each round will be produced in limited quantities and made available for purchase at a later date – with a total of 15 sneakers making it from concept to store shelves.

Meanwhile, for the duration of the tournament, Confirmed will play host to an array of content – from behind the scenes looks to game-day style analysis from commentators Snoochie Shy and Craig Mitch.
 
 

Copyright © 2024 FashionNetwork.com All rights reserved.