71
Fashion Jobs
L'OREAL GROUP
Multi-Brand Education Manager
Permanent · JOHANNESBURG
L'OREAL GROUP
E-Commerce Manager
Permanent · JOHANNESBURG
BEIERSDORF
Brand Manager
Permanent · DURBAN
G-STAR
Key Account Manager
Permanent · CAPE TOWN
ESTÉE LAUDER COMPANIES
Marketing & Sales Operations Manager (Sub Saharan Africa)
Permanent · JOHANNESBURG
ESTÉE LAUDER COMPANIES
Marketing & Sales Operations Manager (Sub Saharan Africa)
Permanent · JOHANNESBURG
PUMA
Payroll Administrator
Permanent · CAPE TOWN
ADIDAS
Senior Manager Sales: Shoe Channel - em South
Permanent · CAPE TOWN
ADIDAS
Senior HR Business Partner (6-Months Maternity Cover)
Permanent · CAPE TOWN
L'OREAL GROUP
Product Manager
Permanent · JOHANNESBURG
TREK
Country Manager
Permanent · SANDTON
L'OREAL GROUP
E-Commerce Key Account Manager
Permanent · JOHANNESBURG
ADIDAS
ic pp Data & Analytics Specialist - em
Permanent · CAPE TOWN
BEIERSDORF
Precision Marketing & Audience Specialist
Permanent · DURBAN
CLINIQUE
Clinique - Roamer - Edgars Eastgate, Gauteng - 40 Hours - Full-Time - Permanent
Permanent · JOHANNESBURG
PANDORA
Sales Assistant Ppt 96 Hours Balito
Permanent · DURBAN
L'OREAL GROUP
Data Analyst
Permanent · JOHANNESBURG
HTNK
High-End Fashion/Denim Designer
Permanent · JOHANNESBURG
H&M
Talent Acquisition Specialist
Permanent · CAPE TOWN
ADIDAS
Specialist Franchise Excellence - Ems Africa Export
Permanent · CAPE TOWN
LOVISA
Full Time Team Member | v&a Waterfront, Cape Town
Permanent · CAPE TOWN
LOVISA
Store Manager | v&a Waterfront, Cape Town
Permanent · CAPE TOWN
Published
Jan 13, 2023
Reading time
2 minutes
Download
Download the article
Print
Text size

Adidas launches new products to support women's fitness

Published
Jan 13, 2023

Adidas has extended its women’s sportswear portfolio with new high-performance bra and leggings “for more bodies and activities” launching worldwide in its stores and online.


Adidas


Its introduction comes about due to “widespread dissatisfaction on workout wear [that] continues to be a challenge among the community”, said the company.

It worked on the offer with Associate Professor in Exercise Science and Elite Athlete Physiological Consultant Jason White, as well as Professor Joanna Wakefield-Scurr, head of the Research Group in Breast Health at the University of Portsmouth. And they were further supported by a global consumer survey, in which it uncovered the extent of the impact of inadequate apparel.

It claims 92% of women find it difficult to focus on their workout when their apparel is uncomfortable, from body chafing and pimples to rashes, itchiness and more, “with ill-fitting and non-breathable apparel creating a multitude of issues for women when training”.

Its research also found 58% of women frequently have to stop to pull up their leggings during a workout, while 49% have had marks left on their skin due to tight fitting apparel. 

Coupled with how up to 94% of women are reported to have asymmetrical breasts, “reinforces the critical importance of the correct and supportive fit, as well as adequate performance wear”, adidas noted. 

The all-new range incorporates adidas’ latest material constructs and specific detailing, “aiming to reduce distractions so athletes can focus on improving performance”. 

Following on from the SS22 Bra Collection, its “newest bra and leggings chapter caters to even more workout needs across Studio, All Gym, HIIT and Running, with new styles specifically designed to combat the performance barriers being faced”. 

From four-way material stretch and recovery, to full adjustability, increased support structures, and airflow management, the SS23 Bra & Leggings collection “is available in inclusive sizing and has been crafted to ensure more women athletes can experience sport to its full potential”.
 

Copyright © 2024 FashionNetwork.com All rights reserved.