Acqua di Parma appoints Giulio Bergamaschi as CEO

By

Dominique Muret

Translated by
Cassidy STEPHENS

Published
Mar 21, 2023

A new chapter is about to begin for Acqua di Parma. The Italian fragrance house, owned since 2001 by LVMH, has appointed Giulio Bergamaschi as CEO. He succeeds Laura Burdese, who led the company from October 2016 to the end of 2021, before joining Bulgari earlier this year as global vice president of marketing and communications.

The perfumer did not have to look far for its new CEO, as Bergamaschi joined LVMH in April 2022 to work at cashmere specialist Loro Piana as director of strategic missions. Based in Milan, he will report directly to Stephanie Medioni, the executive chairman of the luxury group's beauty division.

The manager has nearly twenty years of experience in the luxury and beauty industry, "where he has gained a solid expertise in product development and communication, holding global management positions, but also working in strategic markets such as China," LVMH points out in an internal note, recalling that at Loro Piana, "his contribution has focused on brand strategy and the enhancement of textile excellence through the improvement of the customer experience and transparency initiatives, such as its digital traceability certification with Aura Blockchain Consortium."

"Giulio is a seasoned and passionate beauty industry professional and leader. His international market insight and category knowledge are key assets for Acqua di Parma and our division. Giulio will further elevate the company's uniqueness and position as a global promoter of Italian lifestyle and craftsmanship," commented Stephanie Medioni.

Bergamaschi graduated from the Milan Bocconi University of Economics in 2004 and has spent most of his career at L'Oréal. He has held positions of increasing responsibility there until reaching in November 2018 the position of global brand president of Biotherm, while from 2013 to 2018 he was general manager of L'Oréal Paris DMI in China.

Acqua di Parma is best known for Colonia, its signature and best-selling fragrance created in 1916 in Parma. Since then, it has diversified, notably into men's cosmetics with its Barbiere line.