Outdoor Voices is using augmented reality to debut the launch of its new running collection. Through the OV Trail Shop app, users can preview seams, textures and finishes, and locate running product in store.
On Thursday, April 19, Maybelline New York revealed Danish model Josephine Skriver as its new global ambassador. The model will star in the cosmetics brand's upcoming advertising campaign, due to be unveiled in May.
Stella McCartney is continuing her work to promote environmental awareness and has linked with The RealReal luxury consignment firm for a campaign “to bring greater awareness to the circular economy for luxury fashion.”
CVS Pharmacy, the retail division of CVS Health, has launched its "Beauty in Real Life" campaign, featuring unaltered images in line with the new standards for beauty imagery announced by the retailer back in January.
H&M is linking up with Jeremy Scott/Moschino for its big collaboration this November and it chose Coachella and Gigi Hadid to reveal it in an Instagram Live chat that hints at innovative marketing for the collection.
Dove has formed a two-year partnership with Cartoon Network to create youth-oriented programming designed to deliver a self esteem-boosting message of body positivity through the channel's Steven Universe show.