Lush has unveiled a creative short film illustrating the effects its spa treatments have on the body to help customers understand the experience. The initiative coincides with the launch of the new Karma option.
Procter & Gamble is rolling out a sequel film in its "Proud Sponsor of Moms" campaign with a new short film called "Love Over Bias" highlighting athletes in anticipation of the 2018 PyeongChang Winter Olympic Games.
Puma has signed hip hop star and record label executive Yo Gotti as its newest brand ambassador. Yo Gotti will help Puma tell the stories of style and culture through the connection between music and sport.