Undercover and Uniqlo team up for children’s capsule

By

Anaïs Lerévérend

Published
Nov 5, 2014

Following a collaboration in 2012, Uniqlo and Undercover are at it again. The brand overseen by the designer Jun Takahashi made its way back into the Japanese retailer’s stores on October 31.

While the first collaboration, "UU" (for Uniqlo Undercover), was aimed at the whole family, its target at the time, this time the collection is destined for children.

Forty or so models for both boys and girls are included in a collection that is both clever and fun. Fake fur and striped leggings evoke stuffed animals and toys. 

The capsule was released on October 31 in select Uniqlo flagship stores worldwide, as well on the Japanese retailer’s e-store. The retailer is primarily aiming at its domestic market given the notoriety of Jun Takahashi’s brand in his home country.