LONDON, Jan 29 (Reuters) - SuperGroup, the fast-growing British fashion group considering a stock market flotation this year, said it has appointed former Vodafone (VOD.L) director Peter Bamford as its non-executive chairman.

Photo: www.superdrystore.com

The firm behind the Superdry brand worn by celebrities such as David Beckham and High School Musical star Zac Efron said Bamford would bring a "global outlook and vast experience".

Bamford has previously held senior positions with Kingfisher (KGF.L), Tesco (TSCO.L) and WH Smith (SMWH.L).

The company is being advised by Seymour Pierce on a possible listing which, according to newspaper reports, could value it at about 400 million pounds ($651 million).

Earlier this month SuperGroup, which trades from 39 stores in the UK and Ireland, 54 concessions in House of Fraser department stores, and also has a presence in Belgium, France, Scandinavia, the U.S. and Australia, posted stellar Christmas trading.

On Wednesday 27 January, private equity firm Kohlberg Kravis Roberts [KKR.UL] bought retailer Pets at Home for 955 million pounds.

The higher-than-expected price fuelled speculation that other companies considering sales, such as SuperGroup, fellow fashion retailer New Look and online grocer Ocado, might also opt for a private equity deal rather than an initial public offering.

(Reporting by James Davey, editing by Matt Scuffham)