St. Ives reopens its Mixing Bar bespoke pop-up in NYC

By

Cassidy Mantor

Published
Jun 15, 2018

Unilever's St. Ives is bringing back its Mixing Bar pop-up after a successful debut last year. This year's pop-up features more custom products, exclusive retail items, live music in store and online shopping.

The St. Ives physical pop-up offers customized scrubs, lotions and body washes with trend-right beauty ingredients including rose water, yuzu, kiwi, and pink grapefruit. Exclusive products for sale include bath bombs, lip scrubs, hand creams, and an apricot rollerball fragrance.

In addition to the physical pop-up, St. Ives is launching a pop-up e-commerce marketplace where customers will be able to order the full line of bespoke products for the next six months.

Suzanne Palentchar, director of marketing for St. Ives, says "As a brand, we are always looking for new ways to engage with our consumers. In response to their feedback from last summer, we are excited to open an online direct-to-consumer extension of the store to bring the same custom experience of the store to fans nationwide."

From an experiential standpoint, St. Ives has partnered with Island Records to provide surprise in-store musical performances from some of their pop artists throughout the summer. British pop band The Vamps will kick off the Live With St. Ives music calendar for the store.

The St. Ives Mixing Bar is located at 168 Fifth Avenue. It will be open from June 15, 2018 until September 15, 2018. The online Mixing Bar extension is now live and will run through December 31, 2018.