Promiss partners with e-tailers Wehkamp and Zalando

By

Shomara Roosblad

Published
Oct 20, 2017

Dutch fashion brand Promiss announced it has partnered with e-tailers Zalando and Wehkamp. As a result, the brand is now available for purchase via the Dutch websites of the respective online portals, in addition to via its own physical stores and webshop.

The partnership with Zalando and Wehkamp is designed to further strengthen the Promiss brand experience and digital presence. The collaboration is also part of the brand’s growth strategy.

“The online expansion of our sales channels offers plenty of opportunities to introduce the new Promiss to more costumers. The Promiss brand is a beautiful addition to the portfolio of both [Zalando and Wehkamp] online platforms,” said Richard van den Berg, project director at Promiss, in a press release.

Promiss offers collections for women in the EU sizes 34-48. The collections consist of timeless pieces, including dresses, sweaters, blouses, tops, jeans, trousers, skirts, blazers and jackets. Additionally, the brand sells jewelry and accessories.

Prices range between €10.95, for a pair of tights, and €259.95 for a jacket from the collaborative collection with couturier Mart Visser.

In previous years, Promiss was part of parent company Etam Groep Retail, which went bankrupt in 2015. The brand closed all of its 70 stores at the time. In 2016 Belgium-based FNG Group (then named R&S Retail) fused with Etam Groep Retail and took the brand over via a reverse takeover.

After the takeover, FNG rebranded Promiss and announced new stores. In July 2016 the brand opened a 188m2 flagship store in the town of Hoofddorp. Within the last year, thirteen more branches have opened across the Netherlands.