Over the two day event, July 21 and 22, held in São Paulo, Première Brasil welcomed 4,589 visits, 50% more compared to January this year (3,057 visits).

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The event presented the main launches of the Fall/Winter 2011 Collections in Denim & Sportswear, City & Glam, Yarns & Fibers, Designs and Accessories, revealed by 88 companies.

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The Vice President of Fagga l GL events, Andréia Repsold, highlighted the quality of the products presented, both by Brazilian exhibitors and those coming from other countries; “the timing of the event may provide Première Brasil visitors with the opportunity of aligning their collections to the international fashion calendar. That was the highest gain for everyone, exhibitors and buyers”.

For Jacques Brunel, Première Vision Director, the next edition of Première Brasil, to be held on January 19 and 20, 2011, at Transamérica Expo Center, São Paulo, already has reservations. “Current exhibitors are increasing their stands and a bigger trade show in general is expected”, Brunel says.