71
Fashion Jobs
L'OREAL GROUP
Multi-Brand Education Manager
Permanent · JOHANNESBURG
L'OREAL GROUP
E-Commerce Manager
Permanent · JOHANNESBURG
BEIERSDORF
Brand Manager
Permanent · DURBAN
G-STAR
Key Account Manager
Permanent · CAPE TOWN
ESTÉE LAUDER COMPANIES
Marketing & Sales Operations Manager (Sub Saharan Africa)
Permanent · JOHANNESBURG
ESTÉE LAUDER COMPANIES
Marketing & Sales Operations Manager (Sub Saharan Africa)
Permanent · JOHANNESBURG
PUMA
Payroll Administrator
Permanent · CAPE TOWN
ADIDAS
Senior Manager Sales: Shoe Channel - em South
Permanent · CAPE TOWN
ADIDAS
Senior HR Business Partner (6-Months Maternity Cover)
Permanent · CAPE TOWN
L'OREAL GROUP
Product Manager
Permanent · JOHANNESBURG
TREK
Country Manager
Permanent · SANDTON
L'OREAL GROUP
E-Commerce Key Account Manager
Permanent · JOHANNESBURG
ADIDAS
ic pp Data & Analytics Specialist - em
Permanent · CAPE TOWN
BEIERSDORF
Precision Marketing & Audience Specialist
Permanent · DURBAN
CLINIQUE
Clinique - Roamer - Edgars Eastgate, Gauteng - 40 Hours - Full-Time - Permanent
Permanent · JOHANNESBURG
PANDORA
Sales Assistant Ppt 96 Hours Balito
Permanent · DURBAN
L'OREAL GROUP
Data Analyst
Permanent · JOHANNESBURG
HTNK
High-End Fashion/Denim Designer
Permanent · JOHANNESBURG
H&M
Talent Acquisition Specialist
Permanent · CAPE TOWN
ADIDAS
Specialist Franchise Excellence - Ems Africa Export
Permanent · CAPE TOWN
LOVISA
Full Time Team Member | v&a Waterfront, Cape Town
Permanent · CAPE TOWN
LOVISA
Store Manager | v&a Waterfront, Cape Town
Permanent · CAPE TOWN
Published
Oct 27, 2017
Reading time
2 minutes
Download
Download the article
Print
Text size

Piccadilly lights switched back on, fashion and beauty take starring role

Published
Oct 27, 2017

​The famous advertising screens on Piccadilly Circus were switched back on this week with three fashion and beauty brands, L’Oréal Paris, Hunter and Stella McCartney, among its first partners.


Photo: Ocean Outdoor


The series of screens were replaced with a single state-of-the-art 4K LED digital screen, which has the ability to feature a patchwork appearance for multiple advertisers while also allowing single-brand takeovers of the complete screen.

An innovative live technology has been added to the installation to help the screen to react to certain external factors, such as the weather or temperature. This feature will be particularly relevant for fashion brands, giving them the opportunity to lure shoppers into their stores by displaying weather-appropriate clothing.

The first image to appear on the new Piccadilly Lights was a display of colours, which were sponsored by members of the public as part of a fundraising campaign for Barnardo’s, followed by content from Coca-Cola, Samsung, Hyundai, L’Oréal Paris, eBay, Hunter and Stella McCartney.

Vasiliki Arvaniti, portfolio director at Landsec, the owner of the screen, said on Thursday: “The Piccadilly Lights have been one of London’s icons for over a century, and are an unmissable sight for the 100 million people who pass through Piccadilly Circus every year. We know people have really missed the screen while renovation work has been carried out and both we, and the brands that light up the screen, are incredibly excited to have switched the Lights back on today.”


 



The screen is managed by Ocean Outdoor, a media company headed by CEO Tim Bleakley. He said: “Piccadilly Lights is one of the world's most responsive, feature-rich advertising displays. Today is a major milestone in the history of Piccadilly Lights and to mark it we have a superb line-up of iconic global brands across six categories ready to exercise its creativity.”     

Copyright © 2024 FashionNetwork.com All rights reserved.