Mila Furs rebrands, unveils new name

London-based fashion brand Mila Furs has unveiled the evolution of its new brand identity, including a name change and new visual identity and tagline.

Mila Furs, now Cara Mila, worked with London creative agency Luxury Branding to create a new brand identity that expressed its distinctive product and artistic personality.

"The new visual identity combines a simple and elegant word mark with bold use of warm vibrant colours, richly graded photography and spirited graphic elements.,” said Piers Schmidt, founder of Luxury Branding.

“Seamlessly and playfully, the new identity interacts with Cara Mila's highly tactile product, representing the promise of a newly refined brand where fiery energy is counterbalanced with exquisite luxury detailing, materials and finishes."

The new brand identity will be featured in the brand’s product labelling, luxury packaging and corporate stationery, as well as in its lookbook and campaign.

The brand works only with Origin Assured pelts, which are coloured with natural dyes. The naturally biodegradable materials or waste-bio materials are turned into bio-fuels or fertilisers, ensuring there is a complete eco-friendly cycle with no harmful emissions to the environment.

Cara Mila is stocked by Farfetch and Shopbob.

Mila Furs rebrands, unveils new name

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