Lingerie brand Triumph opens first store in Amsterdam

By

Shomara Roosblad

Published
Sep 21, 2017

Lingerie brand Triumph opened its first Amsterdam branch on 21 September. The store is located at the city’s popular shopping street, Kalverstraat 43. This is the ninth Triumph standalone store in the Netherlands.

The new shop is based on the ‘Triumph Tailoress Shop’ concept, which is designed to make the shopping experience more convenient. An example of this is the brand's ‘Center of Excellence’, a central point in the store that leads costumers to fitting rooms, guided by fitting experts and sales representatives.

The 300 m2 store consists of two floors and features brands such as Triumph, Triaction by Triumph, Essence and Sloggi. In addition to underwear, the store also offers sport- and homewear.

Triumph was founded in 1886 in Germany. Today, the company is active in 120 countries. In the Netherlands, Triumph is available at more than 1,000 outlets, including its own stores and at lingerie chains. The brand also operates via the Triumph online shop.