Korean design collective Ader Error reinterprets classic Puma shoes

By

Olivier Guyot

Translated by
Nicola Mira

Published
Jul 20, 2018

Emerging South Korean label Ader Error featured with its distinctive streetwear style alongside Ambush and A-Cold-Wall at the showroom presentations by Tomorrow London, during the last Paris Fashion Week. At first glance, the Korean design collective’s work is inspired by basic streetwear items of the 90s, big on oversize sport jackets and outerwear. But for Ader Error, which was launched in 2014, the difference is all in the details, such as the irregular stitching on some t-shirts or the quirky laser cut of a jacket’s hem.

Ader Error’s style has already won over about forty stores worldwide, from Smets in Brussels and in Luxembourg to Tom Greyhound in Paris, Slam Jam in Milan, and also Kith and Selfridges. Having collaborated with Maison Kitsuné in the past, the Korean label will drop a collaboration with Puma in September, adding a ‘futro’ feel, its own blend of retro and futurism, to the RS-Computer shoes to produce the RS-100 Ader Error.

A few apparel items will also feature in the capsule collection, which will be available at Puma stores and selected retailers.