In-store online ordering launched for all Arcadia chains

By

Barbara Santamaria

Published
Jul 21, 2017

Arcadia and retail technology company Rent Ant have developed a customer-facing online ordering application that has been rolled out in more than 1400 stores to bring all the benefits of digital to the physical space.

The in-store online ordering service has been designed to improve in-store sales, efficiencies and customer service, allowing sales colleagues to provide a speedy, well-informed service for customers.

The iPad application, now available in Topshop, Topman, Miss Selfridge, Evans, Burton, Dorothy Perkins and Wallis stores, fully integrates with existing retail web services, systems and data from across the business.

It gives access to stock levels, allows staff to click and collect from other stores, order items that are not available in store and includes a fully transactional checkout integrated with wireless Bluetooth Chip & PIN device to process transactions in seconds.

A multi-brand limited-store pilot garnered positive feedback from staff and customers, with multichannel now accounting for more than 5% of online sales.

Simon Pritchard, Group Digital Director of Arcadia Group, said: “Arcadia Group is always looking for exciting ways to develop our business and encourage new ideas and innovation that will resonate with our customers and improve their shopping experience, both in store and online. With online ordering in store, combining Red Ant's technology and wider industry experience with a highly customer-focused, evidence-based development process has delivered a major advance against our ambitions to provide a richer and more connected experience in store.”