Gucci awarded $144.2 million in case against counterfeiters

By

Dominique Muret

Published
Oct 17, 2013

Kering-owned Gucci has been awarded $144.2 million in damages but a U.S. court following a case against several organizations involved in an online counterfeit scheme.

The U.S. district court for the Southern District of Florida also ordered ”the immediate surrender to Gucci of 155 domain names used in the counterfeiting operation.”

Gucci filed the lawsuit against the counterfeiters in May 2013, alleging the abuse of the Gucci name and trademark to sell counterfeit goods online. The domain names used publicity campaigns very similar to those of the Italian luxury brands, as well as official product images and descriptions to try and fool consumers into purchasing counterfeit goods.