71
Fashion Jobs
L'OREAL GROUP
Multi-Brand Education Manager
Permanent · JOHANNESBURG
L'OREAL GROUP
E-Commerce Manager
Permanent · JOHANNESBURG
BEIERSDORF
Brand Manager
Permanent · DURBAN
G-STAR
Key Account Manager
Permanent · CAPE TOWN
ESTÉE LAUDER COMPANIES
Marketing & Sales Operations Manager (Sub Saharan Africa)
Permanent · JOHANNESBURG
ESTÉE LAUDER COMPANIES
Marketing & Sales Operations Manager (Sub Saharan Africa)
Permanent · JOHANNESBURG
PUMA
Payroll Administrator
Permanent · CAPE TOWN
ADIDAS
Senior Manager Sales: Shoe Channel - em South
Permanent · CAPE TOWN
ADIDAS
Senior HR Business Partner (6-Months Maternity Cover)
Permanent · CAPE TOWN
L'OREAL GROUP
Product Manager
Permanent · JOHANNESBURG
TREK
Country Manager
Permanent · SANDTON
L'OREAL GROUP
E-Commerce Key Account Manager
Permanent · JOHANNESBURG
ADIDAS
ic pp Data & Analytics Specialist - em
Permanent · CAPE TOWN
BEIERSDORF
Precision Marketing & Audience Specialist
Permanent · DURBAN
CLINIQUE
Clinique - Roamer - Edgars Eastgate, Gauteng - 40 Hours - Full-Time - Permanent
Permanent · JOHANNESBURG
PANDORA
Sales Assistant Ppt 96 Hours Balito
Permanent · DURBAN
L'OREAL GROUP
Data Analyst
Permanent · JOHANNESBURG
HTNK
High-End Fashion/Denim Designer
Permanent · JOHANNESBURG
H&M
Talent Acquisition Specialist
Permanent · CAPE TOWN
ADIDAS
Specialist Franchise Excellence - Ems Africa Export
Permanent · CAPE TOWN
LOVISA
Full Time Team Member | v&a Waterfront, Cape Town
Permanent · CAPE TOWN
LOVISA
Store Manager | v&a Waterfront, Cape Town
Permanent · CAPE TOWN
By
Reuters API
Published
Aug 2, 2018
Reading time
2 minutes
Download
Download the article
Print
Text size

Europe revival lifts sales at fashion house Hugo Boss

By
Reuters API
Published
Aug 2, 2018

A pick-up in European sales proved the bright spot for Hugo Boss in the second quarter, as the German fashion house pursues a turnaround in its home market and updates some of its ranges to try to draw in younger shoppers.



Hugo Boss


However, earnings before interest, taxation, depreciation and amortization (EBITDA) before special items slipped 1 percent from a year ago to 106 million euros ($123 million) in the three months, just below average analyst forecasts for 107 million euros.

Shares in the German company fell more than 4 percent in early trade.

The company said sales rose 6 percent in the second quarter on a currency-adjusted basis, with revenues coming in at a higher-than-expected 653 million euros.

Luxury labels worldwide, including market leaders like LVMH’s LVMH Louis Vuitton and Kering’s Gucci, are still benefiting from strong Chinese demand in spite of a U.S.-China trade spat that has rattled markets.

Hugo Boss also did well in Asia, although the pace of sales growth in that region slowed from a quarter earlier.

But the brightest spot was for the maker of slick men’s suits was its core Europe market, helping to offset a weaker performance in the Americas after its U.S. wholesale revenues declined.

Currency-adjusted sales in Europe rose 9 percent from a year ago and inched into positive territory in Germany, where the backdrop for clothing retailers has long been sluggish.

“Our strategic realignment is taking effect. We are right on track,” Chief Executive Mark Langer said in a statement, adding the company was confident of meeting its 2018 targets.

Some luxury labels have struggled more than others to benefit from the boom times, as they fight it out to attract young customers constantly in search of novelty and with shifting tastes.

Hugo Boss reversed efforts to go more upmarket and expand in womenswear after a string of profit warnings in 2015 and 2016.

It is returning to its roots selling men’s suits, but also introducing more casual styles, at a time when so-called streetwear styles like hoodies and sneakers are taking catwalks by storm.

Sales at the company’s “Hugo” brand, which is being updated for younger customers, fell 4 percent in currency-adjusted terms from a year earlier, although the decline was less marked the 6 percent drop from a quarter earlier.
 

© Thomson Reuters 2024 All rights reserved.