71
Fashion Jobs
L'OREAL GROUP
Multi-Brand Education Manager
Permanent · JOHANNESBURG
L'OREAL GROUP
E-Commerce Manager
Permanent · JOHANNESBURG
BEIERSDORF
Brand Manager
Permanent · DURBAN
G-STAR
Key Account Manager
Permanent · CAPE TOWN
ESTÉE LAUDER COMPANIES
Marketing & Sales Operations Manager (Sub Saharan Africa)
Permanent · JOHANNESBURG
ESTÉE LAUDER COMPANIES
Marketing & Sales Operations Manager (Sub Saharan Africa)
Permanent · JOHANNESBURG
PUMA
Payroll Administrator
Permanent · CAPE TOWN
ADIDAS
Senior Manager Sales: Shoe Channel - em South
Permanent · CAPE TOWN
ADIDAS
Senior HR Business Partner (6-Months Maternity Cover)
Permanent · CAPE TOWN
L'OREAL GROUP
Product Manager
Permanent · JOHANNESBURG
TREK
Country Manager
Permanent · SANDTON
L'OREAL GROUP
E-Commerce Key Account Manager
Permanent · JOHANNESBURG
ADIDAS
ic pp Data & Analytics Specialist - em
Permanent · CAPE TOWN
BEIERSDORF
Precision Marketing & Audience Specialist
Permanent · DURBAN
CLINIQUE
Clinique - Roamer - Edgars Eastgate, Gauteng - 40 Hours - Full-Time - Permanent
Permanent · JOHANNESBURG
PANDORA
Sales Assistant Ppt 96 Hours Balito
Permanent · DURBAN
L'OREAL GROUP
Data Analyst
Permanent · JOHANNESBURG
HTNK
High-End Fashion/Denim Designer
Permanent · JOHANNESBURG
H&M
Talent Acquisition Specialist
Permanent · CAPE TOWN
ADIDAS
Specialist Franchise Excellence - Ems Africa Export
Permanent · CAPE TOWN
LOVISA
Full Time Team Member | v&a Waterfront, Cape Town
Permanent · CAPE TOWN
LOVISA
Store Manager | v&a Waterfront, Cape Town
Permanent · CAPE TOWN
By
AFP
Translated by
Nicola Mira
Published
Jan 2, 2018
Reading time
2 minutes
Download
Download the article
Print
Text size

Connected wearables market to double by 2021

By
AFP
Translated by
Nicola Mira
Published
Jan 2, 2018

According to marketing intelligence firm International Data Corporation (IDC), sales of connected electronic wearables (watches, bracelets, clothes, etc.) are expected to nearly double by 2021, picking up speed sharply after a slow start. In a press release issued on Wednesday, IDC estimated that the market will grow from 113.2 million units to 222.3 million units sold in 2021.



Apple Watch Hermès


Connected bracelets - used for example to monitor the heartbeat or track distance covered - are currently the best-selling type of connected wearable (accounting for nearly 40% of sales in 2017), but this particular market is forecast to settle by 2021, to the benefit of connected watches, for a long time seen as basically useless gadgets but whose sales are expected to grow steadily.

Sales for the smart watch segment, driven by the Apple models, are likely to increase from 31.6 million units this year to 71.5 million in 2021, in part thanks to the mobile cellular connectivity feature offered by certain models, allowing users to make phone calls.

Also, more and more fashion brands are launching smart watches, another factor driving market growth.

However, "the struggle to move beyond health and sporting use is still a reality, and convincing customers to pay a premium for benefits which aren't immediately evident will be a challenge," said Jitesh Ubrani, an analyst at IDC.

IDC is forecasting a marked increase in the sales of multi-functional connected headphones and connected apparel in the near future, though both categories will still account for a modest share of the market (about 5% for either of them).

In comparison, IDC estimated that, in 2017, the number of smartphones sold worldwide is 1.5 billion.

Copyright © 2024 AFP. All rights reserved. All information displayed in this section (dispatches, photographs, logos) are protected by intellectual property rights owned by Agence France-Presse. As a consequence you may not copy, reproduce, modify, transmit, publish, display or in any way commercially exploit any of the contents of this section without the prior written consent of Agence France-Presses.