Cerruti fetes 50 years with new signature scent for men

The "Cerruti 1881 Signature" is a new fragrance from the Paris maison embodying the luxury ready-to-wear label's new take on masculine style, after 50 years of operation.

Named creative director of Cerruti in 2015, Jason Basmajian is the reason behind the shift in brand direction for Cerruti, while carefully maintaining the heritage of its founder, Nino Cerruti. The brand's new masculinity embodies a laidback elegance, now available as a scent.

"Cerruti 1881 Signature" opens with top notes of pepper, nutmeg, cypress and grapefruit, followed by middle notes of labdanum and cardamom. Base notes reveal vetiver, amber and patchouli. Finished entirely in black, the fragrance bottle has cleaner, more graphic lines, with new "1881" etched.

The scent was developed in collaboration with perfumer Nadège Le Garlantezec.

Andres Velencoso, who fronts the brand's ready-to-wear campaign, is the face of Cerruti fragrances for a second time running.

AFP with Benjamin Fitzgerald