71
Fashion Jobs
L'OREAL GROUP
Multi-Brand Education Manager
Permanent · JOHANNESBURG
L'OREAL GROUP
E-Commerce Manager
Permanent · JOHANNESBURG
BEIERSDORF
Brand Manager
Permanent · DURBAN
G-STAR
Key Account Manager
Permanent · CAPE TOWN
ESTÉE LAUDER COMPANIES
Marketing & Sales Operations Manager (Sub Saharan Africa)
Permanent · JOHANNESBURG
ESTÉE LAUDER COMPANIES
Marketing & Sales Operations Manager (Sub Saharan Africa)
Permanent · JOHANNESBURG
PUMA
Payroll Administrator
Permanent · CAPE TOWN
ADIDAS
Senior Manager Sales: Shoe Channel - em South
Permanent · CAPE TOWN
ADIDAS
Senior HR Business Partner (6-Months Maternity Cover)
Permanent · CAPE TOWN
L'OREAL GROUP
Product Manager
Permanent · JOHANNESBURG
TREK
Country Manager
Permanent · SANDTON
L'OREAL GROUP
E-Commerce Key Account Manager
Permanent · JOHANNESBURG
ADIDAS
ic pp Data & Analytics Specialist - em
Permanent · CAPE TOWN
BEIERSDORF
Precision Marketing & Audience Specialist
Permanent · DURBAN
CLINIQUE
Clinique - Roamer - Edgars Eastgate, Gauteng - 40 Hours - Full-Time - Permanent
Permanent · JOHANNESBURG
PANDORA
Sales Assistant Ppt 96 Hours Balito
Permanent · DURBAN
L'OREAL GROUP
Data Analyst
Permanent · JOHANNESBURG
HTNK
High-End Fashion/Denim Designer
Permanent · JOHANNESBURG
H&M
Talent Acquisition Specialist
Permanent · CAPE TOWN
ADIDAS
Specialist Franchise Excellence - Ems Africa Export
Permanent · CAPE TOWN
LOVISA
Full Time Team Member | v&a Waterfront, Cape Town
Permanent · CAPE TOWN
LOVISA
Store Manager | v&a Waterfront, Cape Town
Permanent · CAPE TOWN
By
Reuters
Published
Mar 27, 2018
Reading time
2 minutes
Download
Download the article
Print
Text size

Advertisers look to online ads for brand growth: Zenith

By
Reuters
Published
Mar 27, 2018

Money spent on online advertising has risen rapidly, a leading forecaster said, despite talk about firms trimming digital ad budgets as they question the medium’s effectiveness.


Zenith forecast that global advertising spending would rise by $77 billion between 2017 and 2020 - archiv


Zenith, owned by France’s Publicis, forecast that advertisers would spend 40.2 percent of their budgets on online campaigns this year, higher than 37.6 percent in 2017.

“For many consumers, checking their mobile devices for social media has become a regular, ingrained habit, while social media ads blend seamlessly into their mobile app newsfeeds,” Zenith said in a statement.

Mark Zuckerberg’s Facebook is often credited with spearheading the social media revolution that has gripped billions of users globally.

However, the world’s largest social media network faces government scrutiny in Europe and the United States following allegations by a whistleblower that British consultancy Cambridge Analytica improperly accessed users’ information.

Global advertising expenditure is forecast to expand by 4.6 percent in 2018 to $579 billion, helped by improved economic growth in China and Argentina.

The new projection marks the biggest quarterly upgrade since March 2011 by Zenith, which had forecast 4.1 percent growth in December.

Zenith added that it expected advertising expenditure to grow more slowly than the global economy as a whole out to 2020.

Zenith forecast that global advertising spending would rise by $77 billion between 2017 and 2020.

The United States, the world’s largest economy, would contribute the most to this additional outlay - 26 percent, with China ranked second.

A notable development in China is that television has fought back against strong competition from online video and no longer loses ad spend, which it did in 2014, 2015 and 2017, Zenith said.

In the Middle East and North Africa, a fall in oil prices in 2014 prompted advertisers to pare budgets in anticipation of lower consumer demand. Political turmoil and conflict have worsened, further shaking advertisers’ confidence in the region, Zenith said.

The forecaster estimates a 6.2 percent fall in ad spend this year in the region.

Zenith forecast 8.8 percent annual growth to 2020 in Eastern Europe and Central Asia, which were hurt by the Ukraine conflict in 2014, foreign sanctions on Russia and the drop in oil prices.

© Thomson Reuters 2024 All rights reserved.