Adidas comes out top in US TotalSocial rankings

Adidas, Nike and Victoria's Secret are the top three rankers in the TotalSocial rankings, a study done by Engagement Labs of top performing apparel brands in the US.

Adidas, Nike and Victoria's Secret are followed by Reebok, Under Armour, Forever 21, American Eagle, Polo Ralph Lauren, Vans and Puma in the 10th position in the TotalSocial rankings.

"TotalSocial rankings demonstrate the opportunity for a brand to improve upon online and offline performance in order to drive business results," said Bryan Segal, CEO at Engagement Labs.

"As marketers, it can be difficult to understand what tactics are truly having an impact on your consumers, since these conversations, whether online or face-to-face, are often very different,” he added.

“Therefore, having a TotalSocial understanding of your brand performance allows you to fully capitalise on the power of social influence," Segal observed.

Technology and data company Engagement Labs is the creator of TotalSocial, the world's first tool to combine in-depth social listening data with comprehensive offline conversation measurement.