71
Fashion Jobs
L'OREAL GROUP
Multi-Brand Education Manager
Permanent · JOHANNESBURG
L'OREAL GROUP
E-Commerce Manager
Permanent · JOHANNESBURG
BEIERSDORF
Brand Manager
Permanent · DURBAN
G-STAR
Key Account Manager
Permanent · CAPE TOWN
ESTÉE LAUDER COMPANIES
Marketing & Sales Operations Manager (Sub Saharan Africa)
Permanent · JOHANNESBURG
ESTÉE LAUDER COMPANIES
Marketing & Sales Operations Manager (Sub Saharan Africa)
Permanent · JOHANNESBURG
PUMA
Payroll Administrator
Permanent · CAPE TOWN
ADIDAS
Senior Manager Sales: Shoe Channel - em South
Permanent · CAPE TOWN
ADIDAS
Senior HR Business Partner (6-Months Maternity Cover)
Permanent · CAPE TOWN
L'OREAL GROUP
Product Manager
Permanent · JOHANNESBURG
TREK
Country Manager
Permanent · SANDTON
L'OREAL GROUP
E-Commerce Key Account Manager
Permanent · JOHANNESBURG
BEIERSDORF
Precision Marketing & Audience Specialist
Permanent · DURBAN
CLINIQUE
Clinique - Roamer - Edgars Eastgate, Gauteng - 40 Hours - Full-Time - Permanent
Permanent · JOHANNESBURG
PANDORA
Sales Assistant Ppt 96 Hours Balito
Permanent · DURBAN
L'OREAL GROUP
Data Analyst
Permanent · JOHANNESBURG
HTNK
High-End Fashion/Denim Designer
Permanent · JOHANNESBURG
H&M
Talent Acquisition Specialist
Permanent · CAPE TOWN
ADIDAS
Specialist Franchise Excellence - Ems Africa Export
Permanent · CAPE TOWN
LOVISA
Full Time Team Member | v&a Waterfront, Cape Town
Permanent · CAPE TOWN
LOVISA
Store Manager | v&a Waterfront, Cape Town
Permanent · CAPE TOWN
PANDORA
Sales Assistant Pavillion
Permanent · WESTVILLE
Published
Aug 30, 2018
Reading time
2 minutes
Download
Download the article
Print
Text size

Acne Studios reimagines Fjällräven's outdoor classics

Published
Aug 30, 2018

For the first time ever, the specialty outdoor label Fjällräven has let a brand revisit its most iconic pieces. And it has fallen to Acne Studios, another renowned Swedish label, to take on the task of reinterpreting the Kånken, Fjällräven's much-loved colourful geometric backpack, as well as parkas, trousers that can be transformed into shorts, and t-shirts. A total of eleven unisex designs have been thought up be the two brands, which makes for 38 pieces in all, when taking different colourways into account. 
 

The Acne Studios x Fjällräven collaboration features a colourful pop palette - Acne Studios


"Swedes have a very particular relationship with [Fjällräven]. I'm very proud that it's a Swedish brand and I wanted to show our love for Fjällräven to the world", explains Acne Studios' Creative Director Jonny Johansson. In order to produce a collection with pieces that are, in the words of the designer, both "naïve and fresh", Acne Studios "asked young people to design their vision of the clothes". Ultimately, bright shades came to dominate in a line where even the military prints are multicoloured and sleeping bags look like high-end accessories.

"The result is a unique collection which combines the timeless functionality of Fjällräven with Acne Studios' artistic approach, all while creating something completely new," says Henrik Andersson, head of innovation and design at the outdoor brand. 
 

Military prints are reimagined with bright, luminous colours - Acne Studios


The collaboration will be available to purchase from 6th September 2018, with pieces ranging in price from 130 to 1,100 euros. Fans of the two brands will be able to find the collection at the 55 Acne Studios stores around the world, on both labels' e-commerce websites and in Fjällräven boutiques in Amsterdam, Hong Kong, Toronto, Oslo and Soho, New York. 

Acne Studios' principal markets are the US, the UK and Canada, and the brand is currently distributed through 800 multibrand retailers, including 67 e-commerce platforms. Last December, the label decided to return to producing a single womenswear collection per season, in contrast to current industry trends that have seen the number of collections multiplying throughout the year. 

Copyright © 2024 FashionNetwork.com All rights reserved.