The fashion company is combining its brand and go to market marketing teams into one department, to be led by Vincent Jeanniard, Head of Global Marketing, assisted by Rob McIntosh as Chief Brand Officer.
A majority of retail executives are optimistic about the 5-year outlook for the US fashion industry, however, the percentage has fallen from 92.3 per cent in 2016 to 71 per cent in 2017, as per a recent study.
Bravissimo is seeking a suitable store site on the US East Coast with plans to open in 2018. And it also wants to open more London/South UK stores, despite profits taking a hit from its expansion spend.
Arcadia and retail technology company Rent Ant have developed a customer-facing online ordering application that has been rolled out in more than 1400 stores to bring all the benefits of digital to the physical space.